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Check out worldoffilmcraft.com

a new sarcastic and realistic film/gossip site.

The Bachelor Finale Revealed- Spoiler Alert!!!

If you want to know what happens on the SUPER ending click here.

realitysteve.com

Read it all….good stuff- not really..

Kinda depressing.

Acai Berries Are The New Celebs

These damn acai berries are everywhere.  You click on Oprah or Rachel Ray anywhere on the web it takes you to ACAI BERRY stuff which costs random money and is silly. The marketing on this is incredibly viral though. I wonder how much they have sold? We may learn a lot from this folks. Next time you want to sell something- embed it into a million different photos and implant them all over the web. People may THINK they are clicking on Yoda…when in fact it’s asking them to buy creamed spinach.

The Bachelor Show Producers- A Few Ideas

I want to tell the Bachelor that I have decided on a few new ideas for the show.

1. Let the Bachelor RESET the group and only keep one from the previous group if he wants to. He can only reset and get all new girls as long as half are still there.  I’m sure you have other girls ready and willing and this could really get things messed up even more!!

2. Do a psychotic meter at the bottom of the screen when the girls talk. It will be based on the blogs and buzz that week. You can also base it on how many times they say “like” or “I want to be a mother”.

3. Put all the bachelors and bachelorettes in one show- i think there is enough by now. Hell, even bring that one that was in jail back and see if any of them hit it off.

4. Have a show with all the worst NBC rejects and put them on a bus with Brett Michaels next season- since I’m sure he won’t find his wife in this current episode!

Whitney Port Naked= Brilliant PR Team

Whitney Port has a brilliant PR team. I’ll call them the “Nakie PR Consulting Firm”

Show a nipple, get some press. – A LOT OF IT….to boost the not so great numbers she showed on the opening of her show “The City”.

If you missed the photo, here it is.  Be sure to check out my other site worldoffilmcraft.com for more sarcastic goodness. There is even a top ten list section about fun stuff.

http://thesuperficial.com/2009/01/whitney_port_apologizes_for_ni.php

I want more hits on my site so I think I know what I need to do…. lol

Reality Show Idea

 

I’ve had this reality show idea for a while and maybe someone can take it and expand on it. I think with the recent celebrity push in blogs and the news (maybe not recent, but more rampant), having a “Guess Who is Coming to Dinner”- with a twist- might be a huge hit. It’s a play between Ashton’s prank show, Simple Life, Wife Swap and Surreal Life, etc.

See, here is the plot. A family member enters in to have their family as a possible host for the show. They won’t know who the celebrity is, but they can surely ask for particular ones. You then have this celebrity go live with a family for a weekend or 24 hours type of thing. So this celebrity may get stuck having dinner with the weirdest family of all time in the mountains in Colorado, etc. Then this family can really ask this celebrity any question they want. Maybe the show allows them to ask up to 5 personal questions- by each family member present.

I think it’s a unique show idea- for anyone out there who wants to take it on!  Having Lindsay Lohan show up to dinner somewhere would be a riot. I can think of so many…..

By the way that is not Linda Hogan that is Christina Aguilera!!

Hansen Natural- Marketing Ideas

Just a few ideas for Hansen’s soda and juices- one of the fastest growing companies this year per Fortune Magazine.

1. Their kick seems to be youth sports so far- which is a great market with their juice boxes and such.

Commercials could have life size teams of cans versus juice boxes on a soccer field- that could be funny.

To take it to the viral level, you should have them play Star Wars robots.

2. Apparantly they don’t need it but I was thinking of fizzy popsicles -with pop rocks hidden inside with the Hansen’s flavors. 

Filtered water, concentrated apple and pear juices, peach puree, concentrated pineapple juice, pear and banana puree, concentrated white grape juice, high fructose corn syrup, natural fruit flavors of peach, raspberry, cranberry and other natural flavors, natural gum stabilizers, natural color extract, beta carotene, Vitamin C, Vitamin E and Vitamin A. — AND VODKA.  Sounds good to me

3. I think Hansen is a great alternative to drinking high calorie coke. It’s sweet and still gives you a kick. This is a great marketing angle. You can talk about how “brown cola” cleans off rust from a tailpipe…OR…you can drink clean and spunky HANSENS. Spoof the “Oxy clean guy”.

4. “What not to do with Hansens“–  swim in bathtub of Hansen’s soda.  (Idea being people are obsessed with it…so now we have to resort to dangerous warnings of the soda)..

OR- do the theme that its now “replacing water”.  People at the GYM have Hansen’s instead of water…..etc, Water coolers at work have Hansens.

So good for you that you can water your plants with it. (We see a jungle/forrest/fantasy kingdom in the backyard).

5. Show Hansens popping up in a lot of family photographs in the background or –”It’s spreading…”.. sort of like “The Ring”.  Families are catching on that Hansen is the best choice.  Poor Pepsi and Coke are stuck in the closet.

7.  Have a contest where you will produce a youtube commercial of a winning script- and they get the credits for their resume.

8. Offer half off Hansens to bars/clubs who make a drink special with the name.

9. Have the Brady Bunch opening song with all of Hansen’s family of drinks online or on a commercial. You can even spoof the show around Hansens.

10. Get Zac Efron to drink it and snap a photo.

11. Sponsor a great concert and offer Hurricane Hansen’s or ice slushy versions.

12. Have lifesize drinks go to every Costco for a couple months and pass out coupons.

13. Celebrity close up print ads with their make up done in a highly original way with colors matching the particular flavor of Hansens. LIVE ON THE EDGE -OF FLAVOR.

14. Print ad of Hansens in a perfume bottle — “So tasty you’ll want to wear it”

15. Write a skit with Will Ferrel Funny or Die- which gets a lot of youtube hits. 

I have more sure winners, but you’ll have to hire me to see them. (snicker)  theideavendor@gmail.com

One idea can change it all…

Weight Watchers “Hungry” Commercial-Marketing Discussion

Weight Watchers put out a new commercial that I watched during an epic run of “Extra” – post Golden Globes gossip. I laughed the entire time. Now, THERE is a nice new funny marketing gimmick. It’s about time! I did not like the Marie Osmond commercial that played 100 times today. By the way didn’t she drop weight from Dancing With The Stars? I don’t recall her eating a Nutri Systems brownie during the Tango.

We call this the “Tipping Point” or a branding WIN as the marketing director cheers at the bar this evening recalling the moment he hit his head on the toilet and came up with the gem of an idea.

What I call this is “Mad Marketing”. It’s not guerrilla persay..it’s just straight up STRANGE ENOUGH TO WORK. Yup, I’m coining a new marketing phrase. The word encompasses all things crazy that somehow work in marketing. I’m not a big fan of traditional views about marketing. My opinion is: weird things catch on, so give it a shot. I’ve worked with the people that allow me to do anything and the people that don’t.  Take a guess at which one was more successful.

My philosophy is take it as far as you want as long as you are within a very good range of your product’s definition. Doing a HUNGRY monster depicts everything Weight Watcher’s is about- curbing your hunger and controlling it. What a brilliant flip on the subject by depicting the unruly and annoying monster of Hunger.

Many times in marketing the way to come up with the best idea is to do the opposite of what you think is traditional. Look at the core of why your customers want your product and flip it. Someone I managed once asked me how I come up with ideas, and that’s the best way to explain it. Bravo on the Hunger Monster.

Russell Stover Marketing Discussion

Today we drew “Russell Stover” as the company to dissect. This will be good because V-day is up. I also have this weird ambivalence towards Russell Stover. They aren’t See’s Candies- but they aren’t Sweet Factory with melted peanut clusters in a plastic bag either! MMMMmmm

Here is their website  http://www.russellstover.com/

Right off the bat here are my thoughts:

-Russell Stover is secondary to most higher end chocolate- but it doesnt have to continue to be viewed that way.  So the mission is: Let’s jazz up the brand. Why?

 Notice how you would rather pick up a nice glossy handle bag of Godivia chocolate or an expensive box of See’s candy? yah… poor RS is in my neighborhood Rite Aid taking up space.

-We need to reinvent the “gift box” and add some much cooler items into it.

1. Put the name and flavor of each candy under the candy itself- in a cool metallic label. What if you can play a guessing game with your friends or you could win  a marked prize under the candy? Hold that thought..what about the beloved X-mas advent calendar? Can we do something really fun and cool with the box and  a “Chocolate A Day Keeps The Doctor Away”?  I think I like that. Each day is a box you can open.

2. I really like “Build a box” and “outlet” on their website under “RS” section. Very cool. What about a contest where I can win a HUGE box of chocolates for my “sweetheart” if I enter in my mailing address or buy a smaller box? I also suggest doing this contest weekly so there are many winners from now until Feb. 14th etc.  Why not go in on RYAN’S ROSES and offer KIIS FM boxes instead of Roses?

Hmmm…thinking..Ryan’s roses…but something like that…..  what about boxes that have different signature reasons why you are giving them to a loved one/friend? “I miss you boxes“…” You are hot” boxes..etc.? I like that RS has small boxes available.  You can easily make these the personalized versions.

3. Have a consumer enter in a recipe for their chocolates and feature their flavor for a month.  Let your website users vote. Add a loyalty program. Being a member gets you some free chocolate.

4. The boxes need to be colored and personalizable. What about different Valentine’s day shapes to match the occassions? Lips? Rose shaped?  A really cute polka dot box?

5. Have celebrities design boxes and give a portion away to charity. “Carmen Electra loves to have a chocolate a day”..as she’s in work out gear chilling on her couch. Actually, she does like coke and chocolate. Gather ALL the chocolate loving celebs and have them sitting in a pool of chocolate. You think I’m crazy but it would draw huge attention.

6. Bring back the old fashioned style by opening up a few stores where kids can go in the back and make some chocolates?

7. Another idea for viral videos is seeing who can guess each flavor in an entire box of chocolates on the street- Jay Leno Style.

More after the crack:

The Future of the Sci-Fi Channel

Paul and I were making drinks and talking before we headed out on Saturday to a few events. I was sore from the gym so I was rubbing my calves complaining. Realizing that I didn’t have it half as bad as the actors in the sci-fi movie on T.V, I stopped whining. Three men are running and fall on top of each other in a forest because flying jackals were chasing them.

We decided to come up with a new Sci-Fi movie plot-we are determined to sell a random script to them before we die. Coming up with an idea proved harder than we originally thought. I say: “How about fire ants with killer slime?’ Paul answers: “They did that one already- it was called Reign of Fire and my friend wrote it, that’s how I know”. I say “Okay then..how about yeti’s?” –thinking I totally have this nailed.

“Nope..they did one about Yeti’s”. How the heck did they do one about Yeti’s already? (I’m remembering Sean’s crazy evening out where he brought home what we all later called a “Yeti) but I digress..

So we went through a book of “crazy creatures” that Paul ironically had as one of his bathroom books. This is not surprising. I don’t know about you but when I’m chopping wood, I always pick up a great book of Alien abductions or “Unknown facts about Hillary Clinton”.  I do know that this is why Paul and I get along so well because I respond “Holy crap that’s a dope book!”

So here is the issue- Pretty much every film has been done. So I suggested we start mixing disasters and monsters together.  Paul joins in with a brilliant- “How about a snowfarting polar bear”?

“No…that’s just not going to be exciting. How about Flesh Eating squirrels and acid rain”, I say. Paul then asks me what I plan on calling this film. I say “Finding Flesh” or (pause).(take a gulp of my drink )..and I say– “Nut Jobs”—- and that is where we both spit out our drinks laughing hysterically for about an hour. Any ideas on new Sci-fi films?